About Us.

Who we are.

Mindful Snacker was founded in 2020, by a team with a combined 30 years experience in snacking.

We’re a small team but we’re growing fast and we’re full of energy and ideas. We’re working on some incredibly exciting launches for 2021 and beyond, watch this space!

Meet the team.

Nat Cooper.
RTM Lead.

Following 9 years of sales & marketing roles within FMCG and working for the likes of Vita Coco, Doisy & Dam & Modern Standard Coffee, Nat is passionate about working with, developing & growing young food & drink brands.
“I love the creativity & energy that start-ups possess. The journey from pitch to listing is always a huge learning curve & gives you such a buzz when people start buying into the brand. Here’s to many more positive years!”

Ruth Fittock.
Marketing Director.

Over 12 years experience building and launching brands, Ruth notably launched vitaminwater in UK, and lead the marketing at Popchips for 8 years from launch right through to exit.
“There are always new challenger brands in food and drink, pushing the boundaries with their design, proposition, ingredients, flavours- it’s really inspiring, sets the bar high for NPD, but I love a challenge!”

Gavin McLean.
RTM Lead Grocery & Retail.

Gavin’s background is as a Sales & Marketing Professional with experience in omnichannel; from bakery and chilled to frozen and ambient grocery. Gavin loves working with sustainable and ethical food and drinks challenger brands / start-ups who are ready to scale. He has a proven track record of successfully building both private label and emerging brands, bringing to market exciting Innovative products in the UK and Ireland. Gavin says ‘I’m passionate about future brand creation, sustainable profitable growth for innovative FMCG businesses with a clear differentiation and value proposition’.

Dan Head.
Foodservice Lead.

Dan is a Foodservice market expert and his experience within the channel covers all sectors; working with national and regional wholesalers supplying into the public and private sector. Dan has worked cross category and has launched products from snacks to sauces throughout the UK, Ireland and the US. In 2019 Dan was awarded The Grocer’s Class of 2019 ‘Top New Talent in Food & Drink’. Since then Dan has gone on to launch brands into Foodservice who are now staples of their perspective categories.

Lindsey Procter.
Digital Marketing Manager.

Lindsey’s marketing background spans 10 years. She has worked across brand, trade, channel and digital marketing. She moved across to consultancy in 2017 to begin helping clients with their digital strategies. Industry experience includes food and drink, hospitality, fitness and technology. Her main passion lies with organic SEO, consumer behaviour, and segmenting and tailoring digital campaigns to achieve maximum ROI.

Mindful Snacker Limited is a Pilot Lite company. Pilot Lite is a pioneer and international leader in venture management with a successful track record helping Fortune 500/FTSE 100 corporates accelerate the commercialization of innovation. Through its Pilot Lite Capital arm, Pilot Lite directly invests in and converts corporate IP into free-standing, revenue-generating businesses.

For more about Pilot Lite please visit: https://www.pilotliteventures.com/

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